What is FITUR?
FITUR or the International Tourism Fair 2026 is the leading event at both national and international levels for tourism professionals, where the main actors and agents of the tourism sector from Spain and around the world come together.
It is a unique showcase to promote a destination, product, or tourism service, offering professionals the latest industry trends, with a focus on sustainable tourism and innovation.
In this upcoming edition, the Partner Country at FITUR 2026 will be Mexico, which will promote its tourism potential at the world's most important international tourism fair.
When is FITUR 2026?
The next edition of FITUR will be held on January 21, 22, 23, 24, and 25, 2026.
Where is FITUR?
The International Tourism Fair (FITUR) is held every year at IFEMA (Madrid) with an exhibition space dedicated to more than 69,000 m² and over 9,000 exhibiting companies from 156 different countries.