In Spain, hotel rooms are classified to give people a reference about what they’re booking. Hotel room types vary according to occupancy, size, and layout.
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Hotels offer rooms classified under certain criteria so guests know the characteristics of each and can choose based on their occupancy needs, size, layout, or other factors. Generally, the most well-known room types are those appearing in classifications from major vacation rental platforms like Airbnb or Booking.
Single room: The simplest type of room. For one guest with a bed (usually double).
Double room: Room for two guests. Usually has a double bed (king or queen size) or two single beds.
Triple room: Room for three guests. Usually has a double bed (king or queen) plus a single bed, or 3 single beds.
Quadruple room: Room for four people. Usually has 2 double beds (king or queen) or 4 single beds.
Standard room: Regular hotel rooms with features adapted to the hotel’s category.
Suite room: This type of room usually has a different layout from standard rooms. It separates the bedroom area from a living area. Sometimes it includes a small kitchen.
Deluxe room: A category above standard rooms in terms of amenities within the room itself. It also usually has better views than standard rooms.
Mini-suite: This room type has the same features as a suite but is for one person.
Presidential suite: The most luxurious rooms in the hotel. Depending on the hotel’s categorization, there may be one, two, or none. They usually house prestigious personalities or anyone willing to pay the price for staying in the room.
This classification is the least common:
Queen: Double bed measuring 150 cm wide by 203 cm long.
King: Double bed measuring 190 cm wide by 203 cm long.
Double: Two single beds in the hotel room. For one or two people.
Twin: Same as a double room, but the single beds are joined together.
Double-double: Room with two double beds.
Studio: This room type usually has a kitchen, small living room, sofa bed, or even extra beds. It’s typically a more spacious room.
If we analyze hotel room types from a marketing perspective, we can categorize them based on customer segmentation, hotel positioning, and upselling and cross-selling strategies.
Economy (Budget Room): Aimed at low-budget travelers, young people, and backpackers. Emphasize affordable price and functionality.
Standard (Standard Room): The best-selling option. Highlight comfort and value for money.
Premium or Superior (Premium/Superior Room): For customers seeking extra comfort without reaching luxury.
Junior Suite: For couples or business travelers seeking more space.
Luxury Suite: For high-income customers. Emphasize exclusivity and personalized experiences.
Romantic rooms: With details like jacuzzi, special decoration, and extras like private dinners.
Family rooms: Larger spaces with bunk beds or sofa beds, aimed at families with children.
Wellness or spa rooms: With spa access, aromatherapy, and other relaxation services. Ideal for wellness marketing.
Gamer rooms: Equipped with consoles, large screens, and ergonomic chairs to attract gamers.
Digital nomad rooms: Spaces with desks, high-speed Wi-Fi, and office services.
